Local SEO in Australia: The Path to Your Project’s Success

Small and medium businesses aren’t always about “taking on the world”. More often, they’re cafes, vet clinics, hairdressers, bakeries, auto parts shops, and the like. What matters to them is being known and loved by people in their local area or city—those searching for a product or service right nearby. SEOagency will help you shine in front of them in the right light.

Why You Need Local SEO Optimisation

Picture a shoe shop:

  • It’s in a great spot, right in the city centre.
  • Not on the main shopping street, but just down a side alley.
  • Inside, the shop’s got zones: classic shoes, dance shoes, sports shoes, a vibrant corner with kids’ sandals and sneakers.
  • Everything’s set up with a love for detail.

One problem: potential customers are heading to the shopping centre across the street. They’ve got shoe sections too.

Why’s this happening? It’s not a global conspiracy against you, nor is it bad karma. People simply don’t know your brilliant shop is there. To show them, you need local SEO.

  • Aussies search locally. Over 60% of all searches include local queries.
  • 76% of those who find what they need on their smartphone screen head to a physical location or place an order straight after.

To get them to your door, your website and online profiles need to be as clear, attractive, and convincing as possible for search engines and customers. So when someone types “kids’ shoes near me” into the search bar, a photo of your shop’s sign pops up on their screen.

Local SEO Services: It’s Not Hard If You Know What to Do

We at SEOagency know how. We’ll help with strategy, setup, support, content, and result analysis. You don’t need to spend thousands on ads. It’s enough to properly set up your website, business profile, gather reviews, and use geo-targeted keywords.

Let’s break it down step by step. Here’s what we’ll do with your website:

  • We’ll add keywords customers search for most, like “women’s running shoes”.
  • We’ll make page titles, headings, and descriptions clear and well-structured.
  • We’ll add alt-text to every image.
  • We’ll ensure your site has a mobile responsive design. After all, up to 80% of local searches happen on phones.
  • We won’t forget buttons like “Call Now” or “Get Directions”.
  • Our local SEO agency will list your site in popular business directories, such as:
  • YellowPages
  • TrueLocal
  • Localsearch
  • Hotfrog
  • StartLocal
  • AussieWeb
  • Yelp Australia
  • We’ll use click heatmaps, A/B testing, and analytics tools like Screaming Frog, BrightEdge, and Whitespark to figure out:
  • Where customers get stuck
  • What scares them off
  • What works best
  • We’ll create content that keeps working for you while your shop’s closed and you’re asleep. Never underestimate the power of quality articles, photos, and videos on your site.
  • Did you know 87% of Aussies read customer reviews before buying? We’ll teach you how to handle client feedback.
  • Finally, we’ll make your Google Business Profile work its absolute best for you. It’s like your business’s calling card in search and on maps.

Local SEO Package Includes Google Business Profile Setup

In 2025, Google Business Profile (GBP) has become even more critical for businesses in Australia and worldwide. You can thank key updates for that. Here’s what they offer users:

  • Business owners can manage their profile directly through Google Search or Google Maps—no need to jump into a separate admin panel. You can instantly respond to reviews, add photos, and edit info right from your smartphone.
  • It’s time to embrace phone-friendly video formats. Upload short vertical videos (up to 30 seconds) to your business profile. They work especially well for:
  • Restaurants (showing dishes, vibe)
  • Beauty salons (procedures)
  • Services (like auto shops—before/after repairs)

Why? They get more engagement and hold attention longer, which is ace for profile ranking.

  • The focus is on fresh reviews (no older than 90 days).
  • Feedback tracking matters. You need to respond to at least 80% of comments—including the negative ones! What’s the upside? Follow our local SEO company’s advice and weave in the right keywords in your responses. For example: “Thanks for your review! We’re stoked you love our tango shoes from Perth—come back soon!”
  • Don’t ignore secondary categories and micro-services. Maybe you’re not just selling boots and shoes—you also offer “shoe repair” or “plus-size footwear”.
  • Interactive tags have popped up too—users can filter by them in local search results.
  • New Google Business Profile analytics let you see interactions with buttons like “call”, “directions”, and “website”. You’ll know how visible you are in search and on maps. Even the keywords people use to find your products and services won’t be a mystery anymore.

Our local SEO marketing agency SEOagency will help your business make smart use of all the features of this world-famous search engine. With us, you’ll unlock your project’s full potential. You’ll become way more noticeable to customers. They won’t walk past anymore.